Business valuation & due diligence — CAE Experts

Business valuation & due diligence

Fair value

Business valuation makes it possible to determine a company's worth at a given point in time, but above all, it informs the decisions of executives, shareholders, and investors.

In the context of a merger, acquisition, or fundraising round, having a reliable valuation is essential.

CAE Experts supports you with a rigorous approach, built on recognized methods tailored to each situation.

Business valuation

Far from simply producing a number, it makes it possible to understand the company's financial structure, identify its performance drivers, and assess its growth potential.

A precise, well-documented valuation gives you a clear picture of strengths, weaknesses, and prospects.

By allowing you to negotiate from an objective, credible footing, it becomes a decisive asset in negotiations, reassuring investors and building confidence in the soundness of the project (profitability, growth prospects, etc.).

Our analyses combine financial and non-financial criteria to paint a complete picture of your company.

Our methodology:

CAE Experts relies on a rigorous, step-by-step approach:
  • Collection and analysis of financial data

  • Selection of the appropriate valuation methods

  • Qualitative and quantitative analysis

  • Preparation of a detailed, well-argued report

This is the path to a consistent, reliable, and actionable estimate.

The strengths of our approach

Five rules guide how we work:
  • Precision and rigor

    We use advanced tools and recognized methods to guarantee reliable estimates.
  • Objectivity and independence

    As an independent firm, we deliver impartial valuations, so you can make strategic decisions without risk of bias.
  • Personalization

    Every company is unique. We tailor our approach to your industry, your goals, and your specific constraints.
  • Sector expertise

    Our experts, both in-house and external, have a strong command of industry-specific dynamics, allowing us to adjust the valuation to the particularities of your market.
  • Compliance and transparency

    We ensure full compliance with accounting standards, strengthening transparency toward external stakeholders.

Acquisition audit (due diligence)

Acquiring a company or taking a stake in it carries significant stakes. Before making any decision, you need a complete, objective, in-depth view of the target.

The acquisition audit is a key step in informing and safeguarding your investment.

Thanks to our multidisciplinary expertise, we carry out a detailed analysis designed to guide your decisions by reducing areas of uncertainty.

One conviction: the right decision rests on reliable information.

One role: to give you the clear vision to invest with complete confidence.

Who Is This For?

Business valuation comes into play at decisive moments in a company's life:
  • Sale or transfer of ownership: knowing the market value before negotiating
  • Acquisition: verifying the asking price and any hidden risks in a target company (due diligence)
  • Fundraising: putting an objective figure on the valuation offered to investors
  • Capital transactions: a partner joining or leaving, contributions in kind, mergers, restructuring
  • Legal or family situations: asset division, inheritance, disputes between partners

How the Engagement Works

  • Initial familiarization: the business, its market, and key dependencies (customers, management, suppliers)
  • Financial analysis: restating the accounts from recent fiscal years to reveal the company's true economic performance
  • Choice of methods: asset-based approach, income approach, discounted cash flow (DCF), and comparables, cross-checked and weighted according to context
  • Valuation report: a well-argued value range, explicit assumptions, and sensitivity analysis
  • Presentation of findings: walking you through the conclusions, with support during negotiations if you wish

Deliverables & Benefits

Deliverables: a documented valuation report you can use with a buyer, an investor, a co-shareholder, a bank, or a court; for due diligence, a summary report ranking the risks identified (accounting, tax, employment, legal) by their impact on price.

Benefits: negotiating on an objective basis, avoiding selling too low or buying too high, and legally securing the transaction with a report signed by a chartered accountant registered with the Order.

FAQ: Frequently asked questions

How much is my company worth?

There's no single formula: value depends on restated profitability, growth prospects, assets, how dependent the business is on its owner-manager, and the buyer market. It's by cross-checking several methods, weighted to your specific situation, that we arrive at a value range you can defend in negotiations.

What is the difference between a valuation and due diligence?

Valuation estimates a company's worth. Due diligence checks, before an acquisition, what's really behind the numbers: the reliability of the accounts, tax and employment risks, off-balance-sheet commitments, and disputes. The two complement each other: due diligence often ends up adjusting the price that came out of the valuation.

Is a valuation useful outside of a sale?

Yes: when an investor comes in, when a partner leaves, for a contribution in kind requiring a contributions auditor, for a group restructuring, a gift or inheritance, or a dispute. In all of these cases, an independent report keeps the valuation itself from becoming the point of conflict.

Let's Talk About Your Project

Speak with a chartered accountant in Casablanca: a no-obligation initial scoping meeting, with a response within 24 business hours.

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Related Services

To learn more, read our article “2026 Finance Act: Key Measures,” or discover the full range of services offered by our accounting firm in Casablanca.

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Taher Alami
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